Let the power of magazines amaze you at the fourth annual Magazine Media Conference
12 November 2020
MAGnify ‘chair’ session
How important are local media in today’s media landscape?
Trust in local media is still relatively high in Belgium. But are the local media able to tap into this momentum and claim their role as a credible, trusted voice? The big question for the public is who they can trust today, as a source of information ánd with their data. The fourth power is crucial to our democracy. Free press is the bedrock of our freedom of expression and controls the political and judicial powers. For advertisers strong local media could well be the best way to combat fraud and brand insecurity. Our host, Danny Devriendt will discuss all aspects with his guests.
In the final part of this debate Danny and his guests talk about the effect of programmatic buying and extreme targeting on effectiveness. They make more personalized advertising possible but in the end also make brand building more difficult. What is the role of ‘classic’ local media in brand awareness and brand building?
Deniz Sariyildiz Director Creative & Media Efficiency Kantar Belgium
Deniz Sariyildiz will explore the roles of different media channels from a brand building perspective. In a world of extreme digital fragmentation, do we still have tools to create quality reach? With data from a range of Kantar research sources, a.o. their COVID-19 Barometer.
Bernard Cools and Bruno Liesse will talk about their new study about the attention for advertising, Alpha Index. The study offers the market a better picture of the impact that the various media have, inspired by a study from MY Media.
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