Deniz Sariyildiz Director Creative & Media Efficiency Kantar Belgium
Deniz Sariyildiz will explore the roles of different media channels from a brand building perspective. In a world of extreme digital fragmentation, do we still have tools to create quality reach? With data from a range of Kantar research sources, a.o. their COVID-19 Barometer.
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Bernard Cools and Bruno Liesse will talk about their new study about the attention for advertising, Alpha Index. The study offers the market a better picture of the impact that the various media have, inspired by a study from MY Media.
Questions about the presentation? Email to firstname.lastname@example.org. We will put them to Bernard and Bruno!