Let the power of magazines amaze you at the fourth annual Magazine Media Conference

12 November 2020

MAGnify ‘chair’ session

How important are local media in today’s media landscape?
Trust in local media is still relatively high in Belgium. But are the local media able to tap into this momentum and claim their role as a credible, trusted voice? The big question for the public is who they can trust today, as a source of information ánd with their data. The fourth power is crucial to our democracy. Free press is the bedrock of our freedom of expression and controls the political and judicial powers. For advertisers strong local media could well be the best way to combat fraud and brand insecurity. Our host, Danny Devriendt will discuss all aspects with his guests.

In the final part of this debate Danny and his guests talk about the effect of programmatic buying and extreme targeting on effectiveness. They make more personalized advertising possible but in the end also make brand building more difficult. What is the role of ‘classic’ local media in brand awareness and brand building?

15 October 2020

Roger Verdurmen
Strategy Director
DPG Media, The Netherlands

Roger Verdurmen talks at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print.

Watch the full (30 minute) video below or watch the presentation piece by piece (3-5 minutes) here

8 October 2020

Deniz Sariyildiz
Director Creative & Media Efficiency
Kantar Belgium

Deniz Sariyildiz will explore the roles of different media channels from a brand building perspective. In a world of extreme digital fragmentation, do we still have tools to create quality reach? With data from a range of Kantar research sources, a.o. their COVID-19 Barometer.

Watch the full (30 minute) video below or watch the presentation piece by piece (3-5 minutes) here

1 October 2020

Bruno Liesse, Polaris
Bernard Cools, Space

Bernard Cools and Bruno Liesse will talk about their new study about the attention for advertising, Alpha Index. The study offers the market a better picture of the impact that the various media have, inspired by a study from MY Media.

Watch the full (30 minute) video below or watch the presentation piece by piece (3-5 minutes) here