Bernard Cools and Bruno Liesse talk about their new study about the attention for advertising. They came up with the Alpha Index, which offers the market a better picture of the impact that the various media have, inspired by a study of the same name from the French agency MY Media.
The video of the presentation has been cut into bite-size pieces per subject. You can find the full video at the bottom of this page.
What is the Alpha Index?
How we made our survey
Results of the study (1)
Results of the study (2)
The Alpha Index – full video
Watch the (short) videos of our other speakers as well:
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