Let the power of magazines amaze you

 

In her MAGnify 2020 keynote speech Deniz Sariyildiz, Director Creative & Media Effectiveness at Kantar explores the roles of different media channels from a brand building perspective. In a world of extreme digital fragmentation, do we still have tools to create quality reach? With data from a range of Kantar research sources, a.o. their COVID-19 Barometer.

The video of the presentation has been cut into bite-size pieces per subject. You can find the full video at the bottom of this page.

The changing global media landscape

Results COVID-19 Barometer

Role of magazines (and other media) in the mix

Receptivity and trust

Influence of context

Key take-outs

Role of magazines in the media mix – full video