In her MAGnify 2020 keynote speech Deniz Sariyildiz,Director Creative & Media Effectiveness at Kantar explores the roles of different media channels from a brand building perspective. In a world of extreme digital fragmentation, do we still have tools to create quality reach? With data from a range of Kantar research sources, a.o. their COVID-19 Barometer.
The video of the presentation has been cut into bite-size pieces per subject. You can find the full video at the bottom of this page.
The changing global media landscape
Results COVID-19 Barometer
Role of magazines (and other media) in the mix
Receptivity and trust
Influence of context
Role of magazines in the media mix – full video
Watch the (short) videos of our other speakers as well:
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