Sixth edition of MAGNIFY!
Let the power of local media amaze you at our annual conference
Thursday 21 September 2023
9.00 AM – 2.00 PM
Speakers
Nic Newman
Research Associate at the Reuters Institute for the Study of Journalism (U.K.)
News consumers journey in 2023
Nic Newman will present you actionable insights from audience and evidence based research done by The Reuters Institute for the Study of Journalism. The report reveals new insights about digital news consumption based on a YouGov survey of over 93,000 online news consumers in 46 markets (including Belgium) covering half of the world’s population.
They also measured the importance of qualitative news brands and the trust people have in it. The report documents how video-based content, distributed via networks such as TikTok, Instagram and YouTube are becoming more important for news, especially in parts of the Global South, while legacy platforms such as Facebook are losing influence. And off course the disruptive impact of AI will be dealt with.
Nic Newman is Research Associate at the Reuters Institute for the Study of Journalism where he writes on the future of digital media (lead author of the Digital News Report, world’s most authoritative survey of changing news consumption).
He works on digital, product and engagement strategies for a wide range of media companies across Europe.
Monique Kim-Gallas
Client Development Director for the Brand Guidance, Media & Creative at Kantar (France)
&
Maryline Guillaume
Knowlegde Director at Kantar Insights (France)
Creativity is business
Convinced that ad creativity has business value? So is Kantar, and they have clear evidence to share. Need to show that ad creativity plays a significant role in business? Kantar has compelling data to prove it.
In 2023, Kantar, the AACC, and Media Figaro are joining forces once again to demonstrate that the most creative campaigns can generate more short- and long-term value for brands and companies.
Through its comprehensive data and research, Kantar aims to illustrate the undeniable impact of innovative advertising strategies.
Monique and Maryline will show you the way in adding creativity as a game-changer for your business, unlocking unprecedented growth and success. Don’t miss this opportunity to gain valuable insights that can elevate your brand’s performance in the competitive market. Let’s explore together the powerful connection between creativity and business success !
Monique Kim-Gallas has more than 20 years of marketing research experience in France, China, Switzerland. She has worked across a variety of industries (FMCG, Beauty, Mobility, Life Science) and her experience spans segmentation research, market understanding, brand strategy, media and communication.
The role of Maryline Guillaume at Kantar involves creating inspiring content for Kantar events, webinars, and partnerships, as well as content to promote these initiatives. This content showcases Kantar’s unparalleled knowledge and extensive experience in global brands, media, advertising, CX, and sustainability. Maryline regularly conduct studies to support Kantar’s perspective on these topics. Over the past few years, she has been actively engaged in managing local key partnerships, including Creativity is Business, Les Assises de la Parité, Brand Immersion, and Demain Notre ADN.
Jesper Laursen
Founder of The Native Advertising Institute (Denmark)
How to succeed with Native Advertising in 2023
Native advertising keeps growing and is expected to reach more than $180 billion globally by 2023. In Belgium too the industry is thriving and in this presentation we’re going to share the results of a fresh survey amongst the Belgium magazine publishers. We’ll dive into budgets, challenges, channels and much more and give some perspective to the numbers.
We’ll also dissect what it takes to make world-class native advertising by looking at cases from the latest edition of the biggest competition in the industry, the Native Advertising Awards.
You will walk away with:
- Fresh insights on the state of native advertising in Belgium
- Specific ideas for how to create award-winning campaigns
- Input on where to look for opportunities
Jesper Laursen is passionate about building business through storytelling. He was originally a journalist but has now been working with content marketing and native advertising for two decades both as an international speaker and as a consultant through his businesses.
He is also the founder of the Native Advertising Institute, and organization running activities like the industry conference Native Advertising DAYS, and the case competition Native Advertising Awards.
Jacqueline Loch
EVP Customer Innovation at SJC Content (Canada)
“Content that converts”
Discover how Canada’s largest English language publishing company and content studio approaches revenue generation and content integrations for some of its most iconic brands.
With the acceleration of digital transformation, this presentation reveals how the customer journey has changed along with best practices for brands that have made the switch to direct-to-consumer e-commerce and mobile platforms. This session is packed with examples of content that converts across platforms and strategies including magazine brand integrations, Amazon, e-commerce portals, retail e-stores, websites, SEO and MarTech apps.
Jacquie is a strategy and media executive specializing in developing strategic solutions, multi-platform content and media solutions and ROI across social media, digital, video, print, broadcast, SEO, custom research, e-commerce, voice, experiential/events and communications. With over 25 years of experience gained at some of Canada’s largest media companies, she is a branded content and marketing solutions expert
Sofa session
What impact will AI have on media and advertising?
AI is all around, in every life, in every business and even more in an utmost innovative and fast moving business as ours. How do we implement this already in our day to day operations?
According to research, media and advertising are amongst the businesses that will be the most impacted by artificial intelligence. So we have to deal with it… But how? Do we need regulation? Will we be depending on what the big techs are producing?
And what about the huge opportunities AI offers? During this debate, the participants will inspire you with examples and cases.
Bart Lombaerts will guide us throughout the debate with representatives of our sector: advertisers, media-agencies, creative agencies and the media.
Our moderator
Bart Lombaerts
Head of Content at Spyke
As Head of Content at SPYKE, Bart helps brands deliver value to their consumers. Not only by developing strategies, but also by picking up the pen or holding the microphone.
‘My mission and the mission of SPYKE is helping brands reconnect with consumers by informing, inspiring and entertaining them AND by confronting companies with their responsibility to make our planet more sustainable on a climate and social level. And these two elements are closer than you would think.’
He inspires the marketing world with his books and training and teaches courses for BAM, UBA, IHECS…
Participants
Marie-Laure Cliquennois
Creative Lead – Secondfloor
Wouter Vandenameele
Chief Digital Officer – Wavemaker
Inge Logghe
Marketing Manager – Liantis
Florent Diverchy
Marketing Intelligence Manager – Produpress
Host
Erika Van Tielen
Erika was just 19 and still studying Communication Science at the Catholic University of Leuven when she was given the chance to join children’s channel Ketnet as a wrapper.
Over 10 years later, she is a familiar face in the Flemish media landscape. For instance, she has been a presenter for VTM, travelled around the world for travel programme Vlaanderen Vakantieland and hosted various radio programmes for Qmusic and Studio Brussel.
These days she is a fully fledged actor, in programmes such as Familie. She also features in commercials and writes about her life and parenting experiences on her blog, erikavantielen.be.
The venue
De Factorij
Willem Lambertstraat 10
1930 Zaventem
How to reach De Factorij?
- by train (very close to the train station Zaventem Dorp)
- by car : don’t forget to place your parking disk (mandatory from 7 AM till 8 PM)
- by bus: stop Zaventem Kerplein with bus 272, 282, 359, 530, 531, 616, 830
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