Let the power of magazines amaze you


Roger Verdurmen talks at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print.

The video of the presentation has been cut into bite-size pieces per subject. You can find the full video at the bottom of this page.

What is context?

Behavior and value


Proof (1)

Proof (2)

Context in our daily practice

Content marketing = Context marketing – full video