Register and learn more about the genuine assets of magazine media:
- Magazines offer you engaged audiences.
The power of a media brand effects the brands that advertise in it. That’s why your ad will benefit from the trust that the magazine has built up with its readers. - Brands use magazines’ creative possibilities to stand out.
An ad you can smell or taste? A packshot that glows in the dark? In magazines anything that tickles the five senses is possible! - Magazine-makers are storytellers by nature.
They are pioneers and experts in keeping the right balance between editorial and commercial content. This is where native advertising fits in your content strategy. People love beautiful stories. And for a brand it’s great to be part of such a story. - Magazine ads are not intrusive: readers see them as complementary info.
The word “magazine” is derived from the French word “magasin”, a place of commerce where customers take the initiative. A shop is inspiring and not intrusive. No wonder then that magazines are the most trusted medium for consumers. - Cross-media solutions in magazine media enhance ROI substantially.
The cross-media approach of magazine editors offers you more chances to reach your target groups via different platforms.
International and national speakers will guide you through these insights. They will prove how magnificent magazine media are for brands.
PRESENTER
Marcel Vanthilt
MVT is a tv-presenter, writer and musician. He presented and made tv-shows and programs for public and private broadcasters in Belgium, The Netherlands and throughout Europe, ie VRT, VPRO, VTM and MTV-Europe. He was columnist and wrote stories about the United States, a biography about his father and his own life. Since the start of the so-called Belpop, Marcel Vanthilt is a performing artist and composing music for his band Arbeid Adelt and as solo-artist. Recently he made a new album, CA$HCA$H (V2-Records), and since he is on tour again. For the moment he is producing a program concerning “anti-aging” for the VRT that will be broadcasted in 2019 on channel “één”.
MEET OUR SPEAKERS
Juan Señor
Partner
Innovation Media Consulting Group (UK)
Juan Senor is a Partner at Innovation Media Consulting Group based in London. He is also a Visiting Fellow at Oxford University and a regular Cannes Lions host since twelve years. As a Partner at Innovation he has directed projects all over the world helping media operations around the world to re-invent their products and stay relevant with shifting audiences. His projects with Innovation have won numerous accolades, in particular Best Newspaper Concept and Design in the World and/or in Europe continuously from 2004 to 2011.
Steve Goodman
Managing Director of Print Trading
Group M (UK)
The role of Steve encompasses the negotiation of all media owner investment in the print market. As the print market has evolved into offering the consumer digital editorial Steve’s remit in turn has expanded into working more closely with the UK head of Online Trading and the Managing Director of GroupM digital. Steve’s career spans more than 34 years having joined The Media Business in 1982 initially planning on a range of accounts. The merger of The Media Business and MediaCom in 1999 saw Steve appointed as Director of Press of the newly formed company. Steve helped develop MediaCom’s press department to be the No. 1 press buyer in the UK, overseeing accounts including P&G, Royal Bank of Scotland, …
In 2006, following the incorporation of MediaCom into WPP, Steve became MD of GroupM responsible for the co-ordination of press trading of all WPP agencies.
Steve is on the board of the ABC (Audit Bureau of Circulations) and the General Media Panel of the ASA. In 2007 he was elected to represent the IPA on the new National Readership Survey board. In 2009 Steve was awarded fellowship of the IPA. Campaign magazine has listed Steve as one of the Top Ten media negotiators in the UK.
Benoît Bochu
Strategic Planner
Climat Media Agency (FR)
Benoit has been at ClimatMediaAgency for more than a year with a mission to promote consumer behavior to the brands. With a Master II diploma at Sup de Pub, where he teaches today, his career is punctuated with creative agency experiences, content and media
Bruno Poyet
Founder & CEO
Impact Mémoire (FR)
With an engineer background (ECAM and IAE), Bruno Poyet has worked most of his career in media and advertising. He creates in 1993 ClimatMediaAgency, an independent media agency. In 2001 he co-founds Impact Mémoire, agency specialized in advertising efficiency. Impact Memoire builds on known foundations studied by Cognitive Sciences to accompany Brands, mostly by optimizing effectiveness of their advertising campaigns and media planning associated to it.
Sofa Session
Moderator
Vanessa Sanctorum
Head of Consumer Science & Analytics
Havas Media
No bullshit marketeer since 2002. Believe in tools and strategical thinking. Omnimediavore driven by content. Proud Brussels Zinneke. Foodie, traveller and avid walker.
Head of Consumer Science & Analytics (CSA) at Havas Media since August 2016. Former Advertising Executive at Sanoma Media Belgium (2002 – 2013) and Media Services Consultant at Kantar TNS (2013-2014).
Favorite magazines: Moustique (BE), Flow (NL), XXI (FR), The Economist (UK)
Participants
Mike Koedinger
Founder & Chairman
Maison Moderne (LU)
Nathalie Erdmanis
Strategic Marketing & Branding Director
AG Insurances
Els Thielemans
CEO
Maxus
Katia Pallini
Content Impact Manager
InSites Consulting
The Venue
Cultuurcentrum De Factorij
Willem Lambertstraat 10
1930 Zaventem
© Fotografie Fien Cools