Thursday 3rd October 2019, Zaventem
09:00 - 14:00, lunch included

Let the power of magazines
amaze you at the third annual
Magazine Media Conference


Register and learn more about the genuine assets of magazine media:

  • Magazines offer you engaged audiences.

    The power of a media brand affects the brands that advertise in it. That’s why your ad will benefit from the trust that the magazine has built with its readers.
  • Brands use magazines’ creative possibilities to stand out.

    An ad you can smell or taste? A packshot that glows in the dark? In magazines anything that tickles the five senses is possible!
  • Magazine-makers are storytellers by nature.
    They are pioneers and experts in keeping the right balance between editorial and commercial content. This is where native advertising fits in your content strategy. People love beautiful stories. And for a brand it’s great to be part of such a story.
  • Magazine ads are not intrusive: readers see them as complementary info.
    The word “magazine” is derived from the French word “magasin”, a place of commerce where customers take the initiative. A shop is inspiring and not intrusive. No wonder then that magazines are the most trusted medium for consumers.
  • Cross-media solutions in magazine media enhance ROI substantially.

    The cross-media approach of magazine publishers offers you more chances to reach your target groups via different platforms.

International and national speakers will guide you through these insights. They will prove how magnificent magazine media are for brands.


Marcel Vanthilt - MAGnify

Marcel Vanthilt

MVT is a tv-host, writer and musician. He presented and made tv-shows and programs for public and private broadcasters in Belgium, The Netherlands and throughout Europe, ie VRT, VPRO, VTM and MTV-Europe. He was columnist and wrote stories about the United States, a biography about his father and his own life. Since the start of the so-called Belpop, Marcel Vanthilt is a performing artist and music composer for his band Arbeid Adelt and as solo-artist. Recently he released a new album, CA$HCA$H (V2-Records), and is since then on tour again. For the moment he is producing a program about “anti-aging” for the VRT that is broadcasted on channel “één”.


Jeroen Naudts
Artevelde University College, Ghent

Reaching young people has always been a huge challenge for brands. Recently the phenomenon of influencer marketing arose and seemed an interesting solution for brands. But after the first successes there were also some critical comments about the added value of these influencers.

During his presentation Jeroen Naudts (researcher at the Artevelde University College) will give you insights in the brains of these youngsters and how they think about influencer marketing. He will also show interesting added value of influencer marketing for magazines, but the pitfalls too. Therefore he will use insights of research of the Artevelde University College.


Jeroen Naudts (researcher at the Artevelde University College)


Nancy Detrixhe
Research Manager
Magazine Media Association, The Netherlands

Nancy Detrixhe has been working as a Research Manager for the Magazine Media Associatie in the Netherlands since 2011. In this role she is responsible for research (like MMA’s Big Mag research in 2019), analysis and data.

Nancy worked as a media consultant, researcher and analyst for Sanoma in the Netherlands from 2000 to 2011 and before that in various research agencies. She knows everything there is to know about magazine media!

Nancy is the mother of two teenage daughters who she loves to take to musical shows. Her favorite magazine brands are Linda, Jan and home deco magazines. Find out at MAGnify 2019 what she used to read as a teenager.


Harry Demey
LDV United, Antwerp

Brand inspirator and Master Marketeer since 2011. Since 1991 Harry’s values and entrepreneurial spirit are still the same.

He has also put Antwerp on the map as an advertising city; before then, nearly all Belgian advertising happened solely in Brussels. Harry taught himself, quickly crossing over from working as an advertising manager at EDI supermarkets to being an account manager at BBDO.

It wasn’t long, however, before he had seen enough to start his own agency, which was – and still is – his biggest passion. What comes close is his love for his home town, Antwerp, and his beloved football team Beerschot.

Harry Demey - MAGnify 2019


Yves Del Frate, CEO of CSA & Data Solutions Havas France and Chairman of Havas Media Belgium

Yves Del Frate
CSA & Data Solutions Havas, France

Yves Del Frate begins his career in advertising at RSCG. After being appointed Havas Advertising International Creativity Manager at EURO RSCG, he founded one of the main creative agencies of Havas in Paris. He then moved into the media branch of the group where he took the General Management of Havas Media France as well as the functions of President of Havas Media in Belgium. In 2018 he was appointed CEO of CSA and Data Solutions Havas, an team of 180 data consultants within the Havas Village. Yves is Chairman of Havas Media Belgium.

Innovation as a motto, Yves pleads for more people-centric media marketing strategies, powering technology with data and creativity.


Sofa Session


Danny Devriendt
Managing Director
IPG/Dynamic, Hoeilaart

Danny Devriendt is managing director of IPG/Dynamic (Interpublic Group of Companies) in Brussels; founder/Owner of Heliade* consulting and the CEO of the Eye of Horus, a global think-tank for communication-technology related topics. He started his career as a journalist, working for Roularta Media Group, Mediahuis, La Libre Belgique and the Vlaamse Radio- en Televisieomroep.

Danny writes regularly on communication platforms, information technology and trends. Business Insider ranks him the 3rd most influential ad Executive on twitter. A passionate member of the European Press Federation, he still contributes as a journalist to a plethora of on- and offline publications, and is the editor in chief of Heliade.

Danny Devriendt lives in Belgium with his family, but spends a lot of time in a historic family cottage in Normandy. He loves writing, and is an avid reader.

Danny Devriendt - MAGnify 2019


Eva Van Driessche

Eva Van Driessche
Flair en

Eline Goethals

Eline Goethals
Strategic Planner


The Venue

Venue - photo by Fien Cools

Cultuurcentrum De Factorij

Willem Lambertstraat 10

1930 Zaventem


Routeplanner via Google Maps


Accessibility + parking facilities

© Fotografie Fien Cools


09.00 - Reception and registration

Start the day with coffee or tea

09.30 - Welcome

by Philippe Belpaire, Roularta Media

09.45 - Speaker: Jeroen Naudts

10.20 - Speaker: Nancy Detrixhe


11.15 - Column by Harry Demey

11.35 - Speaker: Yves Del Frate

12.10 - Sofa session

moderated by Danny Devriendt

13.00 - Lunch

Don't leave with an empty stomach!

14.00 - End of MAGnify 2019

Have a great rest of your day!